In the run-up to the much-anticipated 4th instalment of the “Toy Story” franchise in this summer holiday, Chow Tai Fook launches the Chow Tai Fook Disney & Pixar ‘Toy Story’ Collection that centres on the most popular characters, including Woody, Alien and Buzz Lightyear, and new additions such as Forky in “Toy Story 4”. The quirky yet stylish pieces will definitely add to the new wave of “Toy Story” heat that sweeps across the world.
It all began in 1995 when “Toy Story” was launched to great success. This animated adventure comedy went down in history as the first feature-length computer-animated film and one of the world’s highest grossing cinematic productions, touching the hearts of every walk of life. The legend continued in two sequels, namely “Toy Story 2” and “Toy Story 3”, marked by record-high box office intakes and an Oscar award. Over the years, the characters of the popular franchise have become friends of fans across the world and most importantly, a source of inspiration for Chow Tai Fook Disney & Pixar ‘Toy Story’ Collection.
“Toy Story 4”, the latest in line of the successful series, will bring forth new characters headlined by Forky. Originally a disposable plastic spork, Forky thinks he is out of place as a toy, with an identity and adventure he would rather skip thrusted upon him. This quirky little fellow with rich facial expressions and hand gestures is depicted graphically in two of Chow Tai Fook Disney & Pixar ‘Toy Story’ Collection pendants. Meanwhile, the popular Alien is transformed into a lively collection of pendants and charms, including the bead-shaped Alien charm with enamel details that pop out. Woody, leader of the ranks, and his friend Buzz Lightyear are either reinvented into figurative pendants in sterling silver with moveable limbs, or made into the central motif of a badge or rocket-shaped background with enamel accents to complete another rendition of a stylish silver pendant. There is also a dice-inspired charm/pendant with Woody, Buzz Lightyear, Alien and Hamm on four sides to please the eyes of their fans. Hardcore fans can soak in the vibe of the films through the symbolic Luxo Ball pure gold charm/pendant with a high-definition reconstruction of its original form thanks to the vibrant enamel colours. Hamm, on the other hand, takes on auspicious meaning in the year of the Pig as its pure gold designs in the collection allude to a joyful and prosperous year.
In total, almost 10 iconic characters are featured in Chow Tai Fook Disney & Pixar ‘Toy Story’ Collection. Besides Alien, Woody and Forky, there are also Buzz Lightyear, Hamm, Jessie, Rex, Slinky Dog, Green Army Man and more, in the styles of pendant, necklace, charm and earrings, all rendered in pure gold, 18k gold or sterling silver to fit every age group and taste.