Any person aged 18 or above who makes a single-transaction purchase at or above the amount specified (Initial Purchases)* at any Chow Tai Fook store** in Hong Kong or Macau may apply to become a Basic Member.
To apply for membership, an applicant needs to access the “Members’ Zone” page of the Chow Tai Fook Membership Programme website from one of the following 4 channels. The applicant needs to register her/his mobile phone number in order to set up an account. Each person can only apply for one account and each valid mobile phone number can only be registered once.
1.The Chow Tai Fook Membership Programme mobile application
2.The Chow Tai Fook Membership Programme website
3.The Chow Tai Fook e-Shop website
4.Visiting any Chow Tai Fook store**
*The amount (Initial Purchases) is specified by Chow Tai Fook from time to time. Purchases of pure gold products, gift vouchers, pure gold nuggets, loose stones, watches, corporate gift orders or deposits are not included in the calculation of the amount.
**Chow Tai Fook store is defined as the store owned by Chow Tai Fook Jewellery Company Limited and/or its subsidiaries or affiliates ((excluding HK Disneyland and Disney Castle branches).
“Reward Bonus Points“ is a programme launched in 2021 with an aim of expressing our greatest gratitude to our members. Members can use the Reward Bonus Points when purchasing designated products*. Each Reward Bonus Point is worth HK$0.02, which means that 50 Reward Bonus Points equals HK$1 in redemption value.
* Reward Bonus Points cannot be used in any manner or form for the purchases of pure gold products, gift vouchers, pure gold nuggets, loose stones, watches, corporate gift orders or deposits (and any other item determined by Chow Tai Fook Jewellery Company Limited and/or its subsidiaries or affiliates from time to time in its sole discretion).
Reward Bonus Points can be earned through purchasing designated products at any Chow Tai Fook store* in Hong Kong or Macau. Details are as follows:
1.Members must present their valid membership card before payment.
*Chow Tai Fook store is defined as the store owned by Chow Tai Fook Jewellery Company Limited and/or its subsidiaries or affiliates (excluding HK Disneyland and Disney Castle branches).
“Paying with Reward Bonus Points” means that members can use the Reward Bonus Points in their account when purchasing designated products at any Chow Tai Fook store* in Hong Kong or Macau. Details are as follows:
1.Reward Bonus Points must be presented at the time prior to payment of purchase and cannot be used for a purchase after payment for that purchase has been made.
*Chow Tai Fook store is defined as the store owned by Chow Tai Fook Jewellery Company Limited and/or its subsidiaries or affiliates (excluding HK Disneyland and Disney Castle branches).
1.Log into your account via the Chow Tai Fook Membership Programme mobile application or website.
2.When an unverified member logs in, a pop-up appears to ask for verification. Click “Verify Your Identity”.
3.Enter your mobile phone number and click “Send Verification Code”.
4.A 6-digit verification code is sent to your mobile phone number via an SMS.
5.The code is valid for only 5 minutes. Click “Resend” if it is expired.
6.Enter the verification code. Click “Submit”.
7.Once successfully verified, your mobile phone number is bound with the account and it cannot be changed.
1. Log into your account via the Chow Tai Fook Membership Programme mobile application or website.
2. When an unverified member logs in, a pop-up appears to ask for verification. Click “Verify Your Identity”.
3. Enter your registered email and click “Send Verification Code”.
4. A 6-digit verification code is sent to your mailbox via email.
5. The code is valid for only 15 minutes. Click “Resend” if it is expired.
6. Enter the verification code. Click “Submit”.
7. Once successfully verified, your email is bound with the account. If you want to update your email, please go to the My Profile page.