frequently asked questions
  • 1. How to register as a member of the Chow Tai Fook Membership Programme?

      Any person aged 18 or above who makes a single-transaction purchase at or above the amount specified (Initial Purchases)* at any Chow Tai Fook store** in Hong Kong or Macau may apply to become a Basic Member.

      To apply for membership, an applicant needs to access the “Members’ Zone” page of the Chow Tai Fook Membership Programme website from one of the following 4 channels. The applicant needs to register her/his mobile phone number in order to set up an account. Each person can only apply for one account and each valid mobile phone number can only be registered once.

      1.The Chow Tai Fook Membership Programme mobile application

      2.The Chow Tai Fook Membership Programme website

      3.The Chow Tai Fook e-Shop website

      4.Visiting any Chow Tai Fook store**

       

      *The amount (Initial Purchases) is specified by Chow Tai Fook from time to time. Purchases of pure gold products, gift vouchers, pure gold nuggets, loose stones, watches, corporate gift orders or deposits are not included in the calculation of the amount.

      **Chow Tai Fook store is defined as the store owned by Chow Tai Fook Jewellery Company Limited and/or its subsidiaries or affiliates (excluding Hong Kong Disneyland store), Chow Tai Fook Experience Shop, Chow Tai Fook Young Zone store, CHOW TAI FOOK T MARK store, ARTRIUM showroom or HEARTS ON FIRE boutique or counter.

       

  • 2. What is “Reward Bonus Points” ?

      “Reward Bonus Points“ is a programme launched in 2021 with an aim of expressing our greatest gratitude to our members. Members can use the Reward Bonus Points when purchasing designated products*. Each Reward Bonus Point is worth HK$0.02, which means that 50 Reward Bonus Points equals HK$1 in redemption value.

       

      * Reward Bonus Points cannot be used in any manner or form for the purchases of pure gold products, gift vouchers, pure gold nuggets, loose stones, watches, corporate gift orders or deposits (and any other item determined by Chow Tai Fook Jewellery Company Limited and/or its subsidiaries or affiliates from time to time in its sole discretion).

  • 3. How to earn Reward Bonus Points?

      Reward Bonus Points can be earned through purchasing designated products at any Chow Tai Fook store* in Hong Kong or Macau. Details are as follows:

      1.Members must present their valid membership card before payment. 
      2.Reward Bonus Points are calculated based on the independent net spending amount of each product purchased. Invoices cannot be combined. If the net spending amount has decimal places, it shall be rounded down to the nearest integer.
      3.Purchases of pure gold products, gift vouchers, pure gold nuggets, loose stones, watches, corporate gift orders or deposits (and any other item determined by Chow Tai Fook Jewellery Company Limited and/or its subsidiaries or affiliates from time to time in its sole discretion) are not included in the calculation of Reward Bonus Points.
      4.Reward Bonus Points are valid subject to the expiry date shown on the Chow Tai Fook Membership Programme mobile application.
      5.The calculation of refund amounts in respect of void transactions (e.g. transactions cancelled on the same day of purchase) and buy-in transactions (e.g. returns of merchandise) shall be net of the amount of any Reward Bonus Point used in the original purchase transaction. The Reward Bonus Points earned from the void transactions and the buy-in transactions will be deducted from the account. If the Reward Bonus Points balance is not sufficient to be deducted, deficit will be set off against the amount to be refunded. 
      6.The calculation of cash amounts required to top up in the event of any exchange purchase transaction (e.g. the exchange of a purchased item for another item of higher value) shall include the additional amount of any Reward Bonus Points originally used and/or rewarded. For the avoidance of doubt, exchange transactions shall require the member to top up in cash the following two amounts: (1) the difference in price between the item of higher value and the exchanged item's current market value; and (2) the number of the Reward Bonus Points originally used and/or rewarded (if the Reward Bonus Points balance is not sufficient to be deducted in the event of any exchange transactions).


       *Chow Tai Fook store is defined as the store owned by Chow Tai Fook Jewellery Company Limited and/or its subsidiaries or affiliates (excluding Hong Kong Disneyland store), Chow Tai Fook Experience Shop, Chow Tai Fook Young Zone store, CHOW TAI FOOK T MARK store, ARTRIUM showroom or HEARTS ON FIRE boutique or counter.

  • 4. What is “Paying with Reward Bonus Points”?

      “Paying with Reward Bonus Points” means that members can use the Reward Bonus Points in their account when purchasing designated products at any Chow Tai Fook store* in Hong Kong or Macau. Details are as follows:

       

      1.Reward Bonus Points must be presented at the time prior to payment of purchase and cannot be used for a purchase after payment for that purchase has been made.
      2.The minimum number of Reward Bonus Points that can be used in each transaction is 50 Points, which equals HK$1. 
      3.Reward Bonus Points cannot be used in any manner or form in conjunction with any other discount, coupon, and promotional offer or during sales periods.
      4.Reward Bonus Points cannot be used in any manner or form for the purchases of pure gold products, gift vouchers, pure gold nuggets, loose stones, watches, corporate gift orders or deposits (and any other item determined by Chow Tai Fook Jewellery Company Limited and/or its subsidiaries or affiliates from time to time in its sole discretion).
      5.The use of the Reward Bonus Points is subject to all applicable Chow Tai Fook Membership Programme Terms and Conditions, including any terms and conditions relating to void, buy-in or exchange transactions.
      6.Reward Bonus Points cannot be used or spent in any way except in accordance with the Chow Tai Fook Membership Programme Terms and Conditions and any additional terms and conditions as advised by Chow Tai Fook Jewellery Company Limited and/or its subsidiaries or affiliates from time to time.


       *Chow Tai Fook store is defined as the store owned by Chow Tai Fook Jewellery Company Limited and/or its subsidiaries or affiliates (excluding Hong Kong Disneyland and Hong Kong Disneyland Castle store), Chow Tai Fook Experience Shop, Chow Tai Fook Young Zone store, CHOW TAI FOOK T MARK store, ARTRIUM showroom or HEARTS ON FIRE boutique or counter.

  • 5. How to become a “Verified Member” using my mobile phone number?
      1.Log into your account via the Chow Tai Fook Membership Programme mobile application or website.
      2.When an unverified member logs in, a pop-up appears to ask for verification. Click “Verify Your Identity”.
      3.Enter your mobile phone number and click “Send Verification Code”.
      4.A 6-digit verification code is sent to your mobile phone number via an SMS. 
      5.The code is valid for only 60 minutes. Click “Resend” if it is expired.
      6.Enter the verification code. Click “Submit”.
      7.Once successfully verified, your mobile phone number is bound with the account and it cannot be changed.
  • 6. What are the privileges of a “Verified Member”?

      A “Verified Member” can use “Point Transfer” and “Forget Password” functions, and can also use up all Reward Bonus Points in the account.